There are three keys to sales success according to Robin Hill: (1) know who YOU are (2) know the ways and patterns of people (3) know your product. She fills in the details for all three of these keys with direct, applicable advice to becoming a beast at sales. All in a good way, of course, for the sake of satisfied customers, who will return to you again and make referrals. Based on the real-life experiences of the go-getter Sales Executive herself, you can make your own game plan. Her chapter quizzes act as summaries and reinforce the powerful wisdom she shares. Then she ups her own game and adds a series of customer personas for a little role play and very practical application. If you want to increase your sales performance, start with this book.